Dear
Friend,
If you
have allergies, breathing problems, or think the air in your home could be
causing your health challenges, reading this letter will solve your problems
forever.
Ive got
to tell you, this subject makes me REALLY angry!
And
heres why.
Ive
been doing cleaning and restoration since 1996, and when talking with my
clients, the topic of HEPA vacuums comes up quite frequently. Yet Im always
amazed at how grossly misinformed people are.
But its
not your fault.
Youre
constantly being bombarded by misleading advertising, confusing claims, and
simply bad information.
And of
course weve all had an experience with one of those door-to-door vacuum
salesmen.
Heres a
perfect example
How Low Will A
Dishonest Vacuum Cleaner Salesman Go To Make A
Sale?
About 3
years ago I got a call from one of my good clients, and she was furious with
me.
I had
just cleaned her carpets a couple days earlier and she was calling to tell me
how dirty they still were and that she wanted her money back. She also informed
me that shed NEVER use my services again, and if I didnt give her money back,
she was going to report me to the Better Business Bureau.
To make
matters worse, Id been maintaining Dianes carpets for the last 2 years, and
shed always been really happy with our work. I even had three glowing
testimonials from her. So you can imagine how shocked I was to receive this
phone call.
Ive
always had to work hard to prove myself to new clients, but once theyve
experienced my service, theyre a client for life.
You
see
The
carpet cleaning industry definitely has its share of bad apples. You probably
saw the news stories a few years ago on Dateline and 20/20, so you know what Im
talking about. These few companies cast a dark shadow on the whole
industry.
In order
to set myself apart, Ive always offered my clients a really BOLD
guarantee.
Heres
what it says:
|
You
Get The Most Thorough Cleaning EVER, Or Its
FREE!
If youre not happy with my service, you dont pay! Its that
simple!
I
refuse to let you pay me if youre not totally thrilled with my service.
If youre not happy, Ill re-clean the area for free, and if youre still
not happy, Ill refund ALL of your
money. |
Now once
in awhile, we drop the ball, and have to refund someones money. But since I
offer this guarantee, it forces everyone in my company to stay on their toes and
do a good job.
All of
my clients know about my guarantee, so even if we do fail to meet their
expectations, they know well take care of things. Thats why I was surprised
that Diane was so angry.
And
since I did this job myself, I was really taking it
personally.
I told
Diane Id come over that afternoon to take care of things.
I could
tell from the moment she answered the door, there was a lot of tension between
us.
I
politely asked her what the problem was, and why she wasnt happy with our work
this time.
She
explained that a vacuum cleaner salesman had done a free demonstration in her
living room and got a ton of soil out of her carpet, the day after I had been
there.
I asked
her if any other areas had been vacuumed, and she said,
No.
At this
point, I had a good idea what was going on.
Id
already explained to Diane in the past how certain areas of the home get more
wear than others. You probably have the same thing in your own home. Those areas
that get the most traffic will show more wear than the areas that get less
traffic.
As you
walk across your carpet, soil from your shoes gets deposited into the carpet.
That soil then acts like sandpaper, and wears on the carpet
fibers.
Thats
why your carpet shows wear in hallways, in front of your favorite chair and
going up staircases. Its called abrasive wear.
Thats
why its so important to vacuum regularly to remove this dry soil. Especially in
your high traffic areas. By removing this soil twice a week, with a quality
vacuum cleaner, you will double the life of your
carpet.
I took
Diane to the hallway, then got down on my hands and knees to look at the carpet.
I spread the yarns apart so I could see all the way to the base of the
carpet.
And just
as I knew Id find, there wasnt a bit of dry soil. Afterall, Id just cleaned
the carpets a couple days earlier.
I asked
Diane, If that salesman got so much soil out of the living room carpet, dont
you think that since this hallway is your high traffic area, thered be even
more soil here?
She
agreed that there would.
I asked
her to take a close look at the carpet with me so she could see that it was in
fact clean.
As it
turned out, this salesman had rigged the demonstration to try and sell his fancy
HEPA vacuum cleaner.
And it
worked too, because Diane spent $1,795 to buy one from him.
Ouch!
Now,
dont get me wrong, the vacuum was a good one, but the method this salesman used
was completely unethical. It was also over priced, so the salesman could make a
nice commission.
I asked
Diane if shed let me call this company and invite the salesman back over to do
another one of his amazing demonstrations, so I could see it for myself.
We did,
and he declined.
Since
the company had a 3-day cancellation policy, Diane was able to get her money
back.
Why am I
telling you this story?
Because
I wanted to get two important points across.
1. When
making ANY investment, make sure youre dealing with someone thats
credible
and
2. Do
your homework, BEFORE you spend your hard earned money
Which Vacuum
REALLY Cleans Best?
In my
line of work, I use a vacuum on a regular basis. And until 17 months ago, Id
always used the CMS vacuum system, which is made by the Amway Corporation. It
was the best vacuum Id ever used. My business owned 3 of them, and I also had
one in my own home. Id even bought one for my secretary as a thank you gift
because she was so impressed with it.
My
clients were always impressed too.
The CMS
system has a clear canister, and when you vacuum the carpet, it looks like a
whirlwind inside that canister. Not only that, you can see all the soil thats
coming out of the carpet.
Id been
on many jobs where the client had just vacuumed before we
arrived.
Id
always reply, Well, let me go ahead and do it anyways, since its included with
our service.
They
were always amazed at how much soil Id get out of the carpet. And of course
theyd always want to know where they could get one of those
vacuums.
As soon
as I told them they could get one from any Amway distributor for about $800,
theyd loose interest. The fact is, as good as that vacuum was, most people just
dont want to spend that much money on a vacuum cleaner.
Theyd
always ask me if I could recommend a system that didnt cost so much, but I had
nothing to offer.
I knew I
needed to find a reasonably priced vacuum to recommend for my clients. Sure, if
I was a good salesman, I could probably sell those vacuums, but
Ive NEVER Been
Much Of A Salesman, Let Alone A Vacuum Cleaner
Salesman
Then I
found something!
I
remember this conversation like it was yesterday.
I was
talking on the phone with a good friend of mine who also owns a cleaning and
restoration business. I was telling him about my dilemma, and he started getting
really excited.
He said,
Jonathan, I was in the same exact situation, and then I found out about this
incredible vacuum system and now we cant get enough of them. Our clients love
these things and theyre selling like hotcakes.
He
definitely had my attention.
Before
we hung up, he promised to send me some information so I could look it over.
When I got it in the mail, I couldnt believe it.
Id
finally found the solution to my problem.
But
before I tell you about it, I need to help you decide if one of these systems
would even be right for you.
Lets
start out by looking at the vacuum cleaner you currently
own.
Do You Own A
Healthy Vacuum Cleaner?
Hardly
anyone even knows that their own vacuum cleaner can be a source of air pollution
in their homes. How could something that makes the carpet look clean be
polluting the air?
Yet most
of the time, the air you breathe after vacuuming is dirtier than it was before
you vacuumed!
Many
vacuum cleaners pick up the larger particles of dirt so your carpet looks
clean. But the smaller particles - the ones that are more dangerous to your lung
tissue because they can penetrate deeper arent even picked up by the vacuum
cleaner's filter. Instead, theyre shot right back out into the air, aggravating
allergies and redistributing dust, mold spores, lead dust, and animal dander
throughout your home.
These
tiny particles will float in your breathing space for hours before settling
down. Have you ever noticed that when a ray of sun shines through a window, you
can see all this stuff floating in the air?
Carpets
may contain dust, mold spores, pollen, animal dander, dust mites, pesticides,
lead dust, asbestos, fiberglass fibers, and a ton of other pollutants. Do
you really want to be breathing all that garbage?
I doubt
it!
Before You Can
Invest In A Good Vacuum, You Have To Know What Makes A Vacuum
Good
So let
me tell you.
Particles
are measured in the vacuums exhaust air. Some vacuums pick up these tiny
particles, while most vacuums just blow them right back into your breathing
space.
If a
laser particle counter is placed at the exhaust air, it counts the number of
particles in a cubic foot of air. If the number is very low, the vacuum cleaner
is effective. If the number is high, this means the vacuum is blowing tiny
particles, including mold spores, animal dander, dust mite feces, pollen, and
dust right back into the air.
How many particles are discharged from a healthy
vacuum cleaner compared to one that isn't healthy?
Numbers
from 0-200 particulates per cubic foot are an indication that a vacuum cleaner
is effective in removing most particles.
Most
vacuums have numbers that are much higher. One well known allergy vacuum cleaner
tested at 80,000 particulates per cubic foot. A top-of-the-line brand-name
vacuum cleaner tested at 5,500,000 particulates per cubic
foot.
A
water-based vacuum cleaner was off the scale at over 9,999,999 particulates per
cubic foot. Larger dirt particles dissolve in the water, so you see the dirty
water and think the vacuum cleaner is doing a good job. But the tiniest
particulates are shot out the exhaust, right back into the air for you to
breathe.
Now
thats scary!
But now
we hear about these HEPA vacuums, and there supposed to be so much better.
What The Heck Does
"HEPA" Mean Anyways?
"HEPA"
means a filter that removes 99.97% of particulates 0.3 micrometers or larger in
size.
"HEPA"
stands for "high efficiency particulate arrestor."
How
large is a particulate 0.3 microns in size? Here are some
comparisons:
Human hair 60 - 80
microns
Dust mite waste particles 10 - 24
microns
Mold 4+
microns
Pollen 10 - 40 microns
Bacteria 0.3 - 50
microns
Asbestos (fibers) 3 - 20 microns
Particles
below 10 microns are invisible to the human eye while the most common airborne
particle size is 2.4 microns.
A
conventional vacuum cleaner removes particulates down to about 35 microns or
larger in size. From the chart above, you can see that dust mite feces, mold,
pollen, bacteria and asbestos fibers would be spewed out the exhaust of an
conventional vacuum cleaner.
"HEPA"
means various things to different manufacturers. Many times, there may be a HEPA
filter, but there are leaks elsewhere in the chassis of the vacuum
cleaner.
Many
vacuum cleaners that sound as if they have HEPA filters really don't. Read the
ads closely. You will see words such as "HEPA-like" or "removes 99.97% of
particles 5 micrometers in size." 5 micrometers is about 17 times as
large as 0.3 micrometers.
In
addition to having a good filter, it is important for an allergy vacuum cleaner
to have a sealed unit. It does little good for particles to be stopped by a HEPA
filter, only to be exhausted through openings in the vacuum housing.
Note: If you
have a whole house vacuum system, you DONT need to buy another vacuum cleaner.
This system is still the best for indoors, because no exhaust is vented into
your home. Of course, after filtration, some exhaust is blown into the outside
air. Just dont allow this type of vacuum system be vented into the basement or
garage. The exhaust vent needs to lead out of the home.
While a
whole house system is still the best to own, the cost does make it prohibitive
for many people. You can spend thousands of dollars for one of these systems,
although you may decide its worth it.
What If You Could
Get A Top Of The Line HEPA Vacuum System For Less Than
$435.00?
Well now
you can.
Let me
tell you about this amazing system.
Its the
Hoover Commercial Bagless HEPA Twin
Chamber, and I guarantee that youve never seen anything like this. Since
its a commercial model, you cant get it in stores. In fact, unless you have a
personal friend who owns a cleaning and restoration business, youd never even
be able to get your hands on one of these vacuums.
I owe it
to my friend Brett in Missouri for telling me about this incredible vacuum. Ive
been using it myself and recommending it to my clients for over 17 months now. I
even bought one for my own home.
This
system has impressed me so much more than anything else Ive ever used in the
past. (even the CMS model from Amway, which cost twice as much) And since Ive
been using this vacuum on the job, my clients have been buying a ton of
them.
I dont
even try to stock them anymore, I just have them drop shipped directly from the
distributor.
I know,
I know
Youre
thinking to yourself, Wait a minute Jonathan, you said you werent much of a
salesman, and couldnt sell vacuum cleaners.
And
youre right. But I dont even try to sell them.
Once my
clients see how well this vacuum works, and find out how inexpensive it is, they
cant get their checkbooks out fast enough.
Because
Ive been selling so many of them to my local clients, the distributor gave me a
great price on them. I can get them for only
$399.99.
But
thats not all
This
entire vacuum meets HEPA standards, and not just the filter. The vacuum is
completely sealed to prevent dust from escaping back into the air through leaks
in the vacuum.
Hoover
allergy vacuum cleaners have stood the test of time. The exhausts have always
registered extremely low levels of particles when measured with a laser particle
counter.
The
Hoover Commercial Bagless HEPA Twin
Chamber is easy-to use and comes with a complete set of accessories for
furniture, mattresses, drapes, and clothing. Powerful suction ensures deep down
cleaning of carpeting and floor crevices. The unit has heavy-duty wheels and
steel axles designed to provide maximum stability and easy
maneuverability.
This
light-weight vacuum cleaner has a 3-stage filtration process. The exhaust air
coming out of the vacuum is virtually dust-free.
From the
tough, impact-resistant plastic exterior, to the industrial quality motor, to
the individually tested HEPA-filter, each vacuum is designed to last. Hoover
even backs it with a one-year commercial warranty.
But
thats still not the best part.
Youll NEVER Get A
Guarantee Like This From Anyone Else, EVER!
Ill
cover it personally with my own Lifetime Guarantee. If you need more
details, just click on the My Guarantee tab at the top of this
page.
Heres
the deal
If
youre not completely thrilled with this vacuum, just send it back to me. I
dont care if its in 1 week, 2 months or 3 years. And I dont care what the
reason is. Youll NEVER even have to tell me why.
I KNOW
how great this vacuum is, and I know what it will do for you. Thats why Im
willing to guarantee it forever.
So, with
that said, if you feel that youll benefit by owning one of these vacuums, then
you need to take me up on my offer right now!
I look
forward to helping you.
Sincerely,
Jonathan
King
Your
No B.S. Carpet Cleaning Expert